Now that you have a better understanding of how data audiences work, let’s look closely at the benefits of choosing it over data lists:
1. Сonstantly Updates
Out-of-date information is one thing that might sabotage a lead. When a person changes jobs or relocates, the data is jeopardized, but the continual updating of the data audience prevents this.
2. Triggers Targeting
A successful lead generation technique is the capacity to have a dynamic audience where leads become prospects simply by adding filters. Consider how leads join an audience as a result of the same factors that cause static lead lists to deteriorate.
3. Can be used for various purposes
You can use your data to break into new market groups, configure new ICPs, expand your CRM, and produce customized ads in addition to traditional outbound campaigns.
4. Reduces bounce rate
You may send emails to authenticated leads with a clean record and polished data, lowering your bounce rate and enhancing the health of your domain. When CIENCE began employing data audiences, for example, the bounce rate dropped to a near-perfect 1.2 percent.
5. Long-lasting
As mentioned before, data lists have an expiration date, after which you have to invest in them once again. With a data audience, you have an evolving system that will be ready for use at any moment.
6. Overall cost savings
On a per-lead basis, data lists are often inexpensive, but they are extremely costly since they degrade quickly, must be maintained, and, most importantly, every use of a degraded record is a complete waste of time and money. Consider the sales development representative who spends the entire day dialing invalid numbers.
A data audience, on the other hand, can generate an endless number of leads based on your ICP and will be automatically tuned for fresh matches over the duration of your subscription.
7. Can’t be sold to third parties
One of the reasons marketers are always hesitant to buy data is that they are unsure if it is unique and won’t be sold to other businesses. It might work for data lists, but not for audiences. Brian Perks, CIENCE’s general manager of data, offers this analogy to explain:
Using data audiences serves multiple purposes and is a long-term investment in the future of your sales. Besides, it saves time, resources, and money—which is the very definition of efficiency.
